Bestellbar
Candidate-Centered Campaigns
Political Messages, Winning Personalities, and Personal Appeals
von B. Arbour
54,99 EUR
Gebunden
Über Buchhandel bestellbar
Details
- ISBN
- 9781137398604
- Verlag
- Palgrave Macmillan US (New York)
- Erschienen
- 10.07.2014
- Sprache
- Englisch
- Seiten
- 204
- Einband
- Gebunden
- Abmessungen
- 21.6 x 14 cm
- Kategorie
- Hardcover, Softcover / Politikwissenschaft
Beschreibung
The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.